SEED ROUND — 2026

A Golden CZ Product

PAWTNER

A data-driven pet health platform powered by smart collars 🐾

Proactive health monitoring · AI-powered care recommendations · Personalized consumer guidance

"The collar is the Trojan horse. The platform is the business."

Roger Cheng Ji — Founder & CEO
chengji@golden-cz.com · +1 (937) 939-0952

Confidential — Golden CZ, Inc.

01 / 19
THE PROBLEM

Pet Owners Are Flying Blind

🏥

Late Detection Kills

By the time symptoms show, it's often too late. 1 in 4 dogs develops cancer. Early detection improves survival by 60%+ — but owners have no monitoring tools.

💸

$15,000 Surprise Bills

Average emergency vet visit: $3,000–$5,000. No way to catch problems early. Americans spend $38B/yr on vet care — mostly reactive, crisis-driven spending.

❓

Information Black Hole

Is my dog stressed? Eating enough? Losing weight? Owners spend $1,800/yr per pet but can't answer basic health questions. Decisions are based on guesswork.

$38B US vet care/yr | 94M US pet households | 70% would pay for early warning

02 / 19
THE SOLUTION

Detect Early · Act Smart · Stay Connected

❤️

Proactive Health Monitoring

Multi-sensor fusion (HRV, activity, temperature, vocalization) detects health anomalies before symptoms appear. Catch problems in days, not months.

🛡️

Safety & Emergency

GPS real-time tracking + NFC emergency profile. Tap the tag with any phone — allergies, meds, vet info appear instantly. No app needed.

🧠

AI Care Recommendations

Personalized health advice + precision product matching. "Max needs joint supplements" → one-tap purchase. Your 24/7 AI vet-in-pocket.

The Trojan Horse: A $32–69 smart collar captures continuous health data — the entry point to a platform that monetizes forever.
Hardware: 1.15" LTPO OLED · 340×340 · 296 PPI · AirTag size · IP68 · 7–14 day battery · Direct from manufacturer (15-year supply chain relationship)
Emotion display + social matching enhance engagement and retention on top of core health value.

03 / 19
THE PRODUCT

Hardware That Impresses — Software That Delivers

Pawtner hardware prototype

Working prototype — Apple Watch-grade circular AMOLED

Happy emotion

Emotion Display

Lost pet mode

Lost Pet Alert

Medical NFC card

NFC Medical ID

04 / 19
THE EXPERIENCE

Designed for Everyday Life

Pawtner wearable form factors

Collar tag, pendant, or keychain — fits any lifestyle

Playful mood

Playful

Need rest

Need Rest

Scared

Scared

Stressed

Stressed

05 / 19
MARKET

Massive Market, Perfect Timing

$7.8B
Pet Tech Market (25% CAGR)
$157B
US Pet Care Total (APPA 2025)
$320B
Global Pet Market (8% CAGR)

Market Tailwinds

  • 94M US pet-owning households (66%, APPA 2025)
  • Gen Z + Millennials: fastest-growing pet owner demographics
  • 12M new pet owners post-COVID
  • Global expansion: US launch, worldwide growth
  • Y5 target needs <2% penetration
06 / 19
BUSINESS MODEL

Three Revenue Layers — Hardware Sells Once, Platform Earns Forever

🔄

Layer 1: Subscriptions

Core Revenue
  • $5.99/mo health monitoring — AI health alerts, trend tracking, vet-ready reports
  • $9.99/mo premium — add GPS, AI care engine, priority support
  • 40% attach rate → 80%+ gross margin
  • Predictable, recurring, investor-favorite
🛒

Layer 2: Recommendations

Revenue Engine
  • 10–15% CPA on AI-matched product purchases
  • "Max needs joint supplements" → Royal Canin Senior → 1-tap buy
  • Each dog = $1,500–2,000/yr in pet spending
  • 200+ SKUs per brand × breed × age × condition
📊

Layer 3: Data Platform

Long-Term Moat
  • Pet health datasets for insurers, pharma, food brands
  • Breed-specific health trends at population scale
  • Insurance risk scoring → lower premiums for monitored pets
  • Data grows with every collar — compounding moat

Hardware ($32–69) is the customer acquisition tool, not the profit center. COGS $20–25 → covers acquisition cost. All margin comes from the platform layers above.

9.5×
LTV:CAC
$332
Customer LTV
$35
CAC
M20
Break-Even
07 / 19
PILLAR 6 — VIRTUAL PET WORLD 🆕

10× Engagement: The Always-On Advantage

The Engagement Problem

  • Pet apps opened only when needed (vet, lost pet)
  • Average session: <2 minutes
  • 30-day retention: ~20%
  • No daily engagement hook

Our Solution

  • AI-powered virtual pet avatars — always on
  • "Max made 3 new friends today!" (daily)
  • Gamification: streaks, achievements, leaderboards
  • Target: 50% DAU vs 30% industry avg

How It Works

Real Pet Data (sensors + health)
↓
AI Virtual Avatar (autonomous interactions)
↓
Smart Matching (shared vet = instant trust)
↓
Real Playdates (virtual → real conversion)

Revenue: $15M Y5 · Virtual accessories $1–5 · Premium spaces $2.99/mo · Sponsored events · ~90% margin

08 / 19
B2B CHANNEL

NFC Tap = Instant Pet Profile for Professionals

The Pain Point

Pet daycares, boarding facilities & trainers rely on paper forms. Wrong food? Missed meds? Unknown allergies? Liability and bad outcomes.

One NFC Tap Delivers

  • 🍖 Food preferences + allergies
  • 💊 Medication schedule + dosages
  • 🐕 Behavior notes (fearful? reactive? separation anxiety?)
  • 📞 Emergency contacts + vet phone
  • 🏥 Vaccination records
  • 😊 OLED emotion display — staff sees mood at a glance

B2B Revenue Model

Doggy Daycares

$30–50/day per dog · 200+ chains (Dogtopia, Camp Bow Wow)
SaaS fee per facility

Training Centers

$50–100/session · PetSmart (1,600 stores), Petco (1,500)
Emotion tracking = progress metrics

Boarding & Grooming

Wag Hotels, Camp Bow Wow, independent vets
Bulk tag orders + facility license

B2B = distribution channel + recurring SaaS revenue + professional endorsement → drives D2C adoption

09 / 19
AI PET CARE ENGINE 🆕

Personalized AI Guide + Precision Product Matching

Every Pet Owner's AI Copilot

  • 🐶 Puppy (<1yr) — vaccination reminders, training tips, growth milestones, puppy nutrition
  • 🐕 Adult (1-7yr) — activity goals, dental care, preventive health, breed-specific guidance
  • 🐕‍🦺 Senior (7+yr) — joint health alerts, weight monitoring, vet visit frequency, comfort care
  • 🏥 Health conditions — allergy-safe food, medication tracking, post-surgery recovery plans

12M new pet owners post-COVID — most are first-timers who don't know what to feed, when to vaccinate, or what's normal behavior. Pawtner AI becomes their 24/7 vet-in-pocket.

Data Flywheel = Revenue Engine

Sensors + Health Profile
↓
AI Analysis (age, breed, weight, activity, conditions)
↓
Personalized Advice ("Max needs joint supplements")
↓
Product Match (Royal Canin Golden Retriever Senior → 1-click buy)
↓
Brand Pays CPA (10-15% per recommendation purchase)

Royal Canin has 200+ SKUs by breed/age/condition — we match the right product to the right pet at the right time. No other platform has this data layer.

10 / 19
THE SCIENCE

Peer-Reviewed Research Validates Every Sensor

❤️ Heart Rate Variability (HRV)

Katayama et al. (Applied Animal Behaviour Science, 2022) — HRV shifts measurably with canine emotional states. Separation anxiety raises heart rate 15–30%.

🌡️ Skin Temperature

Caeiro et al. — Acute stress raises ear skin temperature 0.5–1°C. Non-invasive thermal sensing provides a reliable secondary stress signal.

🔊 Vocalization Analysis

Pongrácz et al. (Royal Society Open Science) — ML classifies bark type (play, alarm, fear, loneliness) with 73%+ accuracy from frequency + pitch alone.

📐 Motion / Posture (IMU)

Martiskainen et al. (Computers & Electronics in Agriculture) — 3-axis accelerometer identifies 8 distinct behavioral states with 95%+ accuracy. Foundation of FitBark / Whistle.

🧠 Multi-Modal Fusion (Pawtner's Edge)

Franzoni et al. (2021) — Combining HRV + accelerometry + vocalization improves emotion classification accuracy by 20%+ over any single sensor. This is Pawtner's core AI model.

🐾 What Competitors Miss

FitBark and Whistle collect activity data but never infer emotion. Pawtner fuses 4 sensor streams into a real-time emotional state model — displayed instantly on the tag.

11 / 19
COMPETITION

They Sell Hardware. We Build a Health Platform.

Existing Players = Single-Product Companies

Fi Collar ($149) — GPS tracker. No health AI, no recommendations, no platform.

Whistle ($80+) — Activity tracker. Basic health metrics, no AI insights, no ecosystem.

FitBark ($60) — Activity data. Never infers emotion. No consumer recommendations.

AirTag ($29) — Location only. Not a pet product. No health, no data, no platform.

Pawtner = Different Dimension

🏥 Proactive health platform
They track activity. We detect health problems before they happen.

🧠 AI recommendation engine
They show data. We turn data into actionable care advice + purchases.

📊 Data flywheel moat
They sell hardware once. We build compounding data value.

💰 $32–69 entry price
Less than half the price of Fi/Whistle. Hardware is the Trojan horse.

24 patents (21 granted + 3 US pending) protect the core: multi-sensor emotion detection · NFC medical access · BLE social matching

12 / 19
TRACTION

Validated & Ready to Scale

✅ Achieved

  • Working prototype completed
  • iOS app in development (Firebase connected)
  • Manufacturing sourced (~$20–25 COGS)
  • 24 patents (21 granted + 3 pending)
  • APPA membership approved
  • iOS app — Firebase connected, building

🎯 Next 6 Months

  • 3 US utility patents filed (March 2026) ✓
  • Daycare pilot program — 3 facilities, real health data
  • First production run (10K units)
  • Crowdfunding launch (evaluating platforms)
  • AI health engine beta with pilot users
  • Series A ready at month 18
13 / 19
GO-TO-MARKET

From Prototype to 1.8M Units

Phase 1: Prove (Months 1–6)

  • Crowdfunding launch — target 3,000 backers
  • Dog park ambassador program (10 cities)
  • Pet influencer seeding (50 creators)
  • APPA Global Pet Expo booth presence

Phase 2: Scale (Months 7–18)

  • National retail partnerships — target 3,000+ retail doors
  • B2B: daycare chains, training center partnerships
  • Referral engine: every tag is a billboard
  • 10K → 100K units · Series A ready

Phase 3: Dominate (Year 2–5)

  • Network effects kick in — more tags = more NFC taps = more app installs
  • Marketplace + Virtual World drive organic retention
  • Global expansion (Europe, Japan, Australia, Latin America)
  • B2B SaaS recurring revenue compounds

Why This Works

  • Hardware is the trojan horse — $32 impulse buy lands the user
  • Every tag is marketing — visible on collar, sparks "what's that?" conversations
  • NFC tap = zero-friction onboarding — no app download needed to see value
  • Dog owners talk — #1 word-of-mouth category in consumer products
14 / 19
FINANCIALS

Path to $195M in 5 Years

Y1
$7.9M
Y2
$23.7M
Y3
$55.2M
Y4
$92.0M
Y5
$195M
1.8M
Y5 Units Sold
67%
Blended Margin
M20
Break-Even
3.6%
of 50M US Dog HH

1.8M units ÷ 50M US dog-owning households = 3.6% penetration by Y5.

15 / 19
THE ASK

Seeking $500K–$2M Seed Round

Use of Funds ($500K)

35% Manufacturing (10K units)
25% Product Development
20% Team (3 key hires)
10% Marketing & Kickstarter
8% Patents (US + International)
2% Operations

Terms

  • SAFE note, $3–4M valuation cap
  • 20% discount, pro-rata rights

What You Get

  • First investor in $7.8B market
  • 24 patents filed (21 granted + 3 pending)
  • Clear path to Series A in 18 months
  • Exit potential: $100M–$500M
16 / 19
FOUNDER

Why I'm Uniquely Positioned to Build This

Roger Cheng Ji

  • 24 patents filed (21 granted + 3 pending) in OLED display tech (US, EU, JP, KR, CN)
  • IEC Project Lead — 3 international display standards
  • 15 years in the global display industry
  • Direct manufacturing access — established supply chain
  • Bilingual — global market advantage

Not a Typical "Solo Founder"

Risk: "No hardware experience"
Reality: 24 patents (21 granted) in display hardware

Risk: "Can't design the display"
Reality: Helped write the IEC standards for it

Risk: "Manufacturing risk"
Reality: Direct factory relationships, supply chain established

17 / 19
WHY NOW

Perfect Storm of Tailwinds

🔧 Technology Ready

  • AI chips small enough for tags
  • OLED ultra-low power (2024+)
  • BLE 5.3 = 100m, 1yr battery
  • NFC in every smartphone

📈 Market Ready

  • Pet humanization accelerating
  • 12M new owners post-COVID
  • Gen Z + Millennials: fastest-growing pet owner demographics
  • No FDA regulation for pet wearables

🐄 Comparable: Halter — $2B Valuation

  • Smart collar for cattle · 600K sensors deployed · Founders Fund led
  • Same playbook: wearable hardware + sensor data + subscription
  • Halter targets farming · Pawtner targets the $320B global pet market
  • Our edge: 24 patents, emotion display, NFC medical, social platform + virtual world
18 / 19
LET'S BUILD THIS TOGETHER

The Collar Captures the Customer.
The Platform Captures the Value. 🐾

Halter proved the model at $2B with cattle. We're bringing it to the $320B pet market
— with 24 patents, proactive health AI, and a 15-year hardware edge.

Roger Cheng Ji · chengji@golden-cz.com · +1 (937) 939-0952

24 patents (21 granted + 3 pending) · Working prototype · Daycare pilot launching Q2 · APPA member

Confidential — Golden CZ, Inc.

19 / 19